Sizing guide
How to measure your Staffy
Three measurements is all we need. No guessing, no allowances — just your dog's actual dimensions, exactly as they are.
Neck circumference
Measure around the neck just below where the collar sits. Tape held directly against the skin — touching but not pressing.
Chest circumference
Measure around the chest just behind the front legs. Tape held directly against the body — touching but not pressing.
Back length
Measure along the spine to the point where the back ends and the tail begins — you can feel this as a natural dip or softening in the spine just before the tail rises.
Always let the tape follow the contours of your dog's shape — for example, when measuring the back, let it sit along the spine rather than pulling it straight from point to point.
A note on accuracy
We need your dog's true measurements — not an estimate of what size they need. We'll take care of all the fit adjustments in our garment design. What we're building here is the world's most accurate picture of Staffy body dimensions, and that only works if every measurement is real.
Measure directly against your dog's body — the tape should touch the skin or coat without pressing into it or pulling away from it. Think of it like measuring for a tailor, not buying off the rack.
One more thing — optional, but valuable
If you've tried to dress your dog before, we'd love to know where it went wrong. Where does your dog's current or previous coat rub, pull, or restrict movement? Common spots are the shoulders, chest, or behind the front legs — but tell us in your own words.
This helps us understand not just how Staffies are shaped, but how they actually move. It's the kind of detail no other brand is collecting.
Optional — skip if this is your dog's first coat.
Photos — optional but helpful
A few photos of your dog help us understand breed variation beyond the numbers — shoulder muscle, chest depth, how they carry their weight. If you're happy to share, here's what's most useful:
Natural standing position on a flat surface works best. Don't worry about a perfect shot — candid is fine. All photos are used for sizing research only and will never be shared publicly without your permission.