Most dog clothing is cut to a fairly generic template — one that works reasonably well for a lot of dogs, but was never designed with our dogs in mind. Staffies and Bully breeds have a genuinely different shape: broad, deep chests, thick muscular necks, short backs, and powerful shoulders that taper to a much narrower waist.

Off-the-shelf sizing that fits the chest is often enormous at the waist and neck. Sizing that fits the neck will never go over the chest. The result is clothing that pulls, rubs, restricts movement, or simply won't fasten at all.

These dogs aren't a variation on a standard dog shape — they're a different shape entirely. And they deserve clothing that's been cut for them.

You need three measurements:

Neck circumference — measured just below where the collar sits.
Chest circumference — measured around the widest part of the chest, just behind the front legs.
Back length — measured along the spine from the base of the neck to where the back meets the tail.

Use a soft tape measure held directly against the body — touching but not pressing. Always follow the contours of your dog's shape rather than pulling the tape in a straight line. A full guide with a detailed diagram is available on the measurement guide page.

Because no two dogs are exactly the same — and that's precisely the problem standard sizing can't solve.

Staffies and Bully breeds share a common build: wide chest, thick neck, muscular shoulders, relatively short back. But within that family, there's real variation. Different breeds carry their weight differently.

Generic sizing ignores all of that. It picks a middle ground that fits nobody particularly well. We're doing the opposite — collecting real measurements from real dogs so that every size we produce is based on how these dogs are actually built, not how someone assumed they might be.

The more dogs we hear from, the more accurate — and inclusive — our sizing becomes. Every submission matters.

And we're genuinely grateful for every person who takes the time to help us build this. You're not just submitting measurements — you're helping create something that's never existed before.

The Staffy Collective is the founding community behind Big Dogs Blouse. Before we produce a single garment, we're building the most accurate database of Staffy and Bully breed body measurements ever assembled — contributed by owners around the world.

And we mean real measurements — taken from real dogs, with a tape measure, against their actual body. Not estimates, not approximations, not "he's probably a medium." The integrity of what we're building depends entirely on the accuracy of what people submit.

Every measurement directly shapes the sizing we design to. Founding Members get first access to new products, input into the designs, and exclusive early-access pricing.

You can join by submitting your dog's measurements here.

We're not releasing clothing until we have a sizing foundation solid enough to design from. That's the whole point — most dog clothing brands guess at sizing, or copy what's already on the market. We're doing it differently: collecting real measurements first, then designing garments that reflect how Staffies and Bully breeds are actually built.

The more measurements we collect, the sooner we can move to production. Submitting your dog's measurements is the single most useful thing you can do to make it happen.

Your personal details and your dog's measurements are used solely for sizing research and will never be shared or sold. Ever.

Photos work a little differently. If you submit photos of your dog (and remember, that's completely optional), by default you're giving us permission to use those images in our marketing and social media — including as the basis for AI-generated imagery.

Essentially, we may feature your dog to help tell the story of why this clothing needs to exist.

If you'd prefer your dog's photos not be used in marketing or social media, you can opt out — just tick the checkbox on the submission form and your photos will be used for sizing research only, with no public use of any kind.

Keep in mind, we're dog people first. Your dog will only ever appear at their absolute best — we're in the business of making Staffies and Bully breeds look magnificent, not silly.

The Staffy Collective was built by dog owners who were tired of watching their dogs squeeze into clothing that was never designed for them. Founding Members are the people who made this possible — the ones who submitted their measurements before a single garment existed, and in doing so, built the sizing foundation that everything else is designed from.

As a Founding Member of The Staffy Collective, you'll have exclusive first access to every new release before it goes to the public, and significant discounts that reflect the fact that you were here at the start.

And from our very first production run, we'll be giving away 10 complete premium jackets — one for each of 10 Founding Members, drawn from those who joined early. Consider it our way of saying thank you to the dogs who started it all.

Submit your dog's measurements to lock in your place as a Founding Member now.

It's simple, and it takes about two minutes.

Head to the measurement form on our homepage, enter your dog's name, breed, and three measurements — neck, chest, and back length. If you have photos, you're welcome to include those too, though they're completely optional.

That's it. Once you submit, you're a Founding Member of The Staffy Collective for life — with all the benefits that come with it. Together we're building what no one else has — clothing designed from the ground up for these dogs.

Add your dog here →